Pure Leaf Rebrand

I chose to redesign the packaging design of Pure Leaf. My goal was to elevate the brands appearance while preserving the essence of its original identity and creating a design that would appeal to contemporary consumers. To accomplish this, I developed a new package design featuring an updated logo, a refined color scheme, and a fresh pattern. I reworked the logo to reflect a minimalistic, trendy feel while maintaining its familiar appeal and redesigned the bottle itself to have a more rounded, modern shape. The result is a clean, minimalistic look that embodies Pure Leaf’s essence with a stylish, updated twist.