Dare To Jump Brand Development

I worked as a Brand Development Intern for Dare to Jump, a startup focused on hosting seminars and coaching sessions designed to foster a growth mindset for improved productivity and sustainable efforts. My goal was to develop a full branding suite that reflected the company’s mission and vision. To achieve this, I met frequently with my supervisor to gain insight into her vision for the brand and together we established a clean, neutral aesthetic. I created a logo that encapsulates her ideas for the company, along with a cohesive color palette and various branding materials. Additionally, I designed a website layout in Figma, which is currently in the development phase. The branding I developed has helped raise the company’s visibility, enabling partnerships with organizations like the Elon in Charlotte Program, which I participated during the summer of 2024.